Search Engine Optimization. Everyone who has an online presence, is in need of this service. If you don't perform this service yourself, then you will need someone do it. A web site without SEO is like putting an ad in the paper without a phone number.
It's a simple fact, SEO is a part of having an online presence. Unless you are the only virtual storefront to offer the product or service you do, you will find yourself looking into SEO eventually in some form or another. SEO breaks down into 2 simple actions outlined below.1. Content
Content: The material, including text and images, that constitutes a publication or document.
How you display, how much you use, where you display it is vital. It's the "keyword weight" in your content that ultimately is scrutinized by search engine spiders to determine where you show up on those search engines when your keywords are typed in. Rest assured there is a sweet spot that Google and other engines want to see. I find that particular sweet spot by comparing your keyword weight and content to your top ten (or more if needed) competitors. I then generate an easy to read report outlining what it is you need to alter, add or remove on your site in order to be listed in the top results.
2. Link Building
Link building is the other item that will push your site to the top.
There are a lot of rules I follow when I begin link building to your site. First of all, I only take advantage of one way inbound links. This is where I get other sites to place a link to your site without you having to reciprocate the link, (place a link back to their site on yours). I also make sure that the PR value of that of these sites are higher than yours. I use the keywords you want to rank better for as the anchor text, I make sure the sites pointing in to yours are related in some fashion, there are no more than so many links on the page where your link appears (no link farms) as well as the amount of links built within a certain time frame. Rest assured my link building methods are all white hat (not going to hurt the site). The important thing to note is that if you do research, the methods I just outlined are spot on as exactly what the big expensive seo companies offer. I don't have any employees, no overhead, I work at home. I don't have to charge people inflated prices.